Friday, January 27, 2006

A phrase that takes off

"Gravity. It isn't just a good idea. It's the Law."

If that phrase sounds familiar, it might be because you've seen the Gravity Poster, which features it.

It's sort of a cult item and the guy that created it, Gerry Mooney, has set up a really neat page that tracks The History of the Gravity Poster.

It's interesting to see the progress of the phrase, which Mooney originally coined in 1977, through the years. As I pointed out a couple of days ago, tools like Google make it easier for us to track down references to things like a particular phrase.

It's an interesting story. And it's cool that Mooney has put the story into a format that anyone can follow. But the brilliance of what he's done is how he then links back to the original Gravity Poster. I bet he ends up selling a lot more of them, thanks to his little story.

It's a nice use of the Internet and it's something that has no real counterpart in the non-Web world. What do you think?

-Thanks to Seth Grodin for the link

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