This is a commercial that will make you smile

You may have already come across this T-Mobile TV Spot, but I hadn't seen it before. It's a great piece of theatre - all designed to look spontaneous.

There's a really interesting backstory to the making of the commercial, which you can find here. I read the backstory first, then tracked down a copy of the video and watched it. I'm not sure which order is the better way to do it. I don't think it matters.

I loved the way that the dancers involved the bystanders. I'm not sure how I'd react if I was a part of it, but I suspect I'd enjoy it.

Here's the link to the video clip.

And here's the link to the story in Boards magazine.

You'll enjoy this.

UPDATE - If you were having any trouble with the links above, I found a copy of the commercial on YouTube. You can view it below. Click on the HQ button at the bottom for the best quality.