I'm not sure how I missed noticing the fact that Tour de France champion Floyd Landis has been posting his defense documents to a Wiki. But today, I came across this article from the Columbia Journalism Review, which outlines the strategy.
The article is a bit dated, since Landis' arbitration hearing (to decide whether he'll be stripped of his title) happened last month. (Here's some coverage from the New York Times.) It's expected that a final decision may take another month to come down.
But I'm intrigued by Landis' defense team's imaginative use of Wikis. They've come up with a way to both "get around" the mainstream media to get your message out, and engage those same mainstream media to become interested in what you're saying.
This should be of interest to the journalists who cover events, as well as those who try to get the journalist's interested in the events - or more specifically, their side of the story.
It's uncertain whether Landis will know his fate before this year's Tour de France gets underway on July 8. But I know that I'll be watching this year's Tour on the Internet exclusively.
We decided not to get cable TV when we arrived here in Victoria and most of the time, that's been just fine. But for the last few years, I've watched the Tour de France nearly wall-to-wall. Despite what you might think, I found the whole thing fascinating and fun to watch.
The doping scandals surrounding the bike racing world have tarnished the sport. But the fact remains that the Tour de France is one of the most amazing tests of endurance on the planet. I'll still be watching. What about you?