Tuesday, September 08, 2009

16 million views and counting

Ever wonder whether you're worrying too much about timing/ordering/organizing in your daily life?

The video I've posted below might make you pause - once you're done laughing. "Business Time" is hilarious...and so true...

But there are some other things you should notice about this too. Take a look at the statistics for this little ditty performed by Flight of the Conchords - two very funny guys from New Zealand who are a Grammy Award-winning comedy duo. Find out more about them in their Wikipedia entry.

Note that this video, one of many that are posted on YouTube, has been viewed over 16 million times. That's a big number - and it's just one of the videos. That kind of exposure is worth a lot of money. I'm sure it's also resulted in a lot of sales of the group's DVD's and CDs, as well as spurred interest in their TV show.

Now suppose that the people that filmed that TV performance had imposed a take-down order on YouTube. How likely is it that millions of people around the world would know about this comedy duo?

The incredible power of social media is that something as simple as posting a video to the site (something almost anyone can do) can be viewed by millions with no more resources required.

A couple of weeks ago, I was asked whether I could package up four short videos for a client and create a DVD for a presentation. I was able to do that but I also offered to post the winning entry to YouTube - it didn't take any more effort on my part. (You can see it here.) So far, without any further attention, it's already been seen by over 500 people.

Creating and sharing content is not a new skill. We've always done it. But now, we can share it with far more people than ever before, in ways that we might not even have contemplated.

Here's the Flight of the Conchords video.


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