How do you read stuff online?

There's a good article over on Slate that I'm recommending you read.

Here's how it starts:

You're probably going to read this.

It's a short paragraph at the top of the page. It's surrounded by white space. It's in small type.

To really get your attention, I should write like this:

- Bulleted list

- Occasional use of bold to prevent skimming

- Short sentence fragments

- Explanatory subheads

- No puns

- Did I mention lists?

The article examines the theories of usability guru Jakob Nielsen, who I've referred to often in terms of designing good web pages and general net etiquette from a user point of view.

It's well done and fun to read. And if you're interested in getting your message across to your readers in the best way possible, you'll want to read this.

Here's the link.