Proofreading is a good thing

I received an email this morning touting the benefits of yet another webinar that is guaranteed to help me in my business, whatever it is.

But to say the least, the execution doesn't fill me with a lot of confidence.

Here's the headline on the flyer:

How to win (and keep!) readers: Writing riveting headlines, leads and quotes

Friday, December 3, 2010 • 11 a.m.-12:15 p.m. Central

But here's the first sentence:

You have one sentence to impress you readers.

Well, I'm not impressed. And I'm not going to sign up.

So maybe they're right after all.