But to say the least, the execution doesn't fill me with a lot of confidence.
Here's the headline on the flyer:
But here's the first sentence:
How to win (and keep!) readers: Writing riveting headlines, leads and quotes
Friday, December 3, 2010 • 11 a.m.-12:15 p.m. Central
Well, I'm not impressed. And I'm not going to sign up.
You have one sentence to impress you readers.
So maybe they're right after all.