tag:blogger.com,1999:blog-6723461.post7908767550426617645..comments2012-10-02T17:59:13.589-07:00Comments on The Daily Upload: Stating the obvious doesn't seem to workDavehttp://www.blogger.com/profile/03658236222202747964noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6723461.post-82459596031968633862009-03-09T12:05:00.000-07:002009-03-09T12:05:00.000-07:00Good points Jason. I agree that the negative ads d...Good points Jason. I agree that the negative ads don't work. These sound like good ideas. How do you suppose you could get a dialogue gong with Health Canada (or whoever regulates these things) to see about taking a new approach to this campaign? I could see this applying to other public health messages too. Positive messages seem like a good idea.Davehttps://www.blogger.com/profile/03658236222202747964noreply@blogger.comtag:blogger.com,1999:blog-6723461.post-9456523439279789642009-03-09T11:35:00.000-07:002009-03-09T11:35:00.000-07:00There is no doubt in my mind that these warnings a...There is no doubt in my mind that these warnings are not seen by those who smoke regularly. Like any type of advertising, people will develop blind spots and not see them after a while. <BR/><BR/>Instead of a negative ad, what about using that space on the packet to promote a positive ad. huh? Allow me to explain.<BR/><BR/>Why not use that space as a direct-response marketing piece leading people to a solution?<BR/><BR/>What if the packages said:<BR/><BR/>Example #1 <BR/><BR/>Are YOU Tired of Smoking Outside in the Rain? Learn the 7 Secrets of Quiting smoking at domain.com<BR/><BR/>Example #2<BR/><BR/>Are YOU Tired of high cigarette Prices? Learn how you can quit smoking in 24 hours at domain.com<BR/><BR/><BR/>The result is the same (encouraging people to quit), but the approach is different. The current ads are meant to inform, but if information was enough to lead people away from smoking, many people would have quit do to the ads. But the reality is people who smoke know the they are bad for them, and really don't care to be so blunt. But, all smokers do face similar challenges: having to smoke outside in the rain, cold. Many are no longer able to smoke inside public places. What about smoke odor? yellow fingers? feeling winded? These are all common problems to smokers... and if a properly positioned solution could be targeted to them... not only would ad blindness be reduced, many people may actually go one step further and try to quit.Anonymousnoreply@blogger.com