I am fond of warning clients that we're entering a new era - you can't lie! If you do, you will be caught - if not now then later.
I argue that rather than "spinning" an issue, just tell the truth. Getting the true story out in your own words is always better than admitting it after someone else calls you out.
That's one of the reasons I like this time of year when people start compiling their year-end lists of things. One of my favourites is Regret the Error which tracks the media's screw-ups over the past year.
See which ones you remember and think about how things could have been handled differently.
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