I don't generally like TV commercials while I'm watching TV. But that doesn't mean I don't like commercials. I like to watch the good ones, especially when they're not interrupting a movie or a good show.
With an election campaign on in both the US and Canada, there's been a lot of pretty awful ads lately. But this one is a great ad.
It's for a product that I don't think is available here in Canada. But after watching this ad, I wish it were. I like a company that things this is a good use of their advertising dollars.
As someone who spends a lot of time talking about the importance of reputation and image and high-quality tools -- I love this example.
Here's the link to the ad.