I'm a little late to this story, so forgive me if you've already seen this video from Dove. It's part of their Campaign for Real Beauty. So far, the most notable thing I've noticed about the campaign were the series of real women modeling their underwear. Not the usual subway fare.
The video below was posted to YouTube on October 24, presumably by someone from Dove. The original video is also on the Web at the Dove site I linked to above.
It's a striking example of what goes into making a typical fashion ad and it's fascinating to watch. Sure, we know that the images we see on billboards and bus shelters aren't real, right? But still, to see them develop is pretty cool. I especially like the way they Photoshop the final image...I only wish I could that kind of control over my pictures.
Dove's campaign is interesting and it seems to be working. According to the stats on the YouTube posting, the video has had almost 300,000 views since it was posted on October 24. That's a lot of traffic. And even more impressive when you consider that posting a video to YouTube is free.
But is it more than just an attempt to sell soap? Or just a new way to do the same old stuff. I'd be interested to hear some of your comments.