Friday, January 27, 2006
Here's a band that gets the Web
bill is a band that understands the power of the Internet.
Specifically, they've realized the amazing benefits that podcasting has brought to independent music.
Their song Sound Scientist took off in a big way when podcasters started playing it on their shows. But the band hadn't even finished its first CD yet, so fans who wanted more were left wanting.
Well, this week, bill (all lowercase, by the way) is running a special Podcast Payback. For one week (I think the offer ends in a couple of days) they're offering free downloads of their new album to anyone who visits the band's website.
It's a brilliant bit of marketing and I'm sure it's going to pay off big time for the band. I've downloaded the album and I really like it. I know my good friend, the late Richard Lawton, would have loved this, because they feature a clarinet on a couple of tracks. Richard always argued the clarinet was the most under-rated instrument in modern music.
But don't take my word for it. Visit the site for yourself and download the album. And if you like it, you can still send the artists a few bucks. I know they won't mind.
I predict we'll see lots more of these marketing ideas coming up as the Podosphere matures.