If you're interested in this blogging phenomenon, but you're not sure what it might mean in the larger picture, you'll be interested in this interesting series posted by Amy Gahran, who hosts the Contentious weblog. Amy is a pioneer in the online content business and is a tireless evangelist. Last week, she hosted a panel discussion on blogging for a conference in Colorado and then went home and turned the whole discussion into a very interesting online report. This is the kind of effort that all of us benefit from and it speaks to why the blogging phenomenon is so interesting to watch.
There are some interesting views expressed here, some I agree with and some I don't, as with most things. But overall, the level of discussion is top-notch and well worth investing some time in.